Simplicity is the key these days, companies worldwide are reducing the detail out of their respective logos by removing gradients and shaving off outlines in response to a now trending “flat” aesthetic.Take Microsoft and their products for example. Bing, xbox, office, and windows have all had a recent revamp and have adopted the flat trend.The handmade look has also been gaining traction in recent years. These are logos that have been designed to suggest the notion of being non-digital in origin in an effort to convey to the consumer that they provide a personal and intimate service or experience.
The use of negative space is a go to for logo designers because it challenges the viewer to engage in a visual “egg hunt” to look for a deeper meaning within the logo. Once the Easter egg is found, the consumer receives a sense of reward and will unconsciously associate the brand with those positive feelings.
2016 Logo Design Trends & Inspiration | JUST™ Creative. (2016). Retrieved July 29, 2016, from http://justcreative.com/2016/01/02/2016-logo-design-trends-forecast/