Hey presto, Manifesto!


One of the things I enjoy about the Visual Arts and Design degree is the fact that a lot of the papers we sit at course are focused at initiating thought and reflection upon our lives, our scope on reality and also makes us students think about the essence of who we are and what drives us.

In this assessment we are writing manifestos for the purpose of having an artifact that reflects who we are to visually communicate and advertise to potential employers or the wider public.


I scanned through the internet browsing through different artist and design studio manifestos to better understand what a manifesto is and how people in the industry choose to present themselves to the world through them.

The first thing I noticed in my research and through Jerry’s presentation is that a manifesto can resemble a list of core values, major influences, aspirations and goals. These examples I found are the most common type of manifesto I saw on the internet and are formatted into small one sentence bullet points in an ordered or unordered list.


These manifestos from Circle Design (bottom left), Dirty Design (top left) and Lago Interior (right) are examples of list style manifestos that use the Maxim approach (an expression of principles or rules) repetitively to communicate their core values, standards and motivations.


After studying these examples I decided that a list of maxims is the way I wish to create my manifesto because I have many principles and codes that I hold to (most of the time) but have never actually written them down before. I started by wracking my brain for things that piss me off about other people as a start to find out what kind of standards I hold other people to, the list started to show evidence of principles that I also hold myself to so I extracted these and wrote them out.

After compiling a list of short sentences I spent some time summing each point up with one word to use as a titles or subheadings for each maxim. The result was my draft manifesto ready to present to the class the following day*.


* I did not bother censoring any profane language before the presentation because I felt they helped communicate my points in a tone that reflects the way I speak everyday with my family, peers and colleagues.


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