Bench Concept

In my latest Vectorworks tutorial Urs and I sat down and discussed how to get the QR code attached to the bench in a semi permanent way. We came to the conclusion that attaching a sturdy sign to it would be a logical solution.

img_2359

The sign will be mounted on side of the concrete supports with content on both sides to attract people passing by but also engage with people sitting on the bench.

After building it in Vectorworks I spent a decent amount of time trying to get a Animationworks movie together for the presentation. I decided that an orbital video (camera flys full 360 around bench) would be effective at showing every side of the bench and and both sides of the signage

 

Poster/Stickers

Using the collateral from band, I have developed some posters to attach to the street furniture. They focus on the slogan live here give here, with room for the QR codes and logo below.

I have also developed some stickers that would be able to printed in mass and slapped around the region. Every sticker slapped would be laying down a portal that links the community to HBF.

Street Furniture

One way of getting the QR into the community could be to design some street furniture with HBF branding and a QR code taking people to a donation page on the revamped website. A permanent fixture like this could generate lots of donations if it were in the right location.

I have sketched up a few concepts based on m research and will discuss them with Urs to consider how easy or hard they might be to make in Vectorworks.

 

A Change of Plan

A few people have pointed out to me that an app might not be the most cost effective way to tap into the smartphone users. I began looking for cheaper ways to access HBF content on a mobile device when I came across QR codes.

800px-japan-qr-code-billboardScanning QR code with mobile phone

Quick Response Codes or QR codes are a trade mark for a type of two-dimensional barcode invented in 1994 and was commonly used in the automotive industry. In the last decade the has been a massive rise in QR uses in marketing and can be seen all over our cities of today.

A QR these days can be scanned with any smart phone by simply downloading free scanning software and it will use your camera to scan the code. The software will give you a link that will take you to the pre-programmed content which can include video, image, URL or even a pdf.

I think a QR code is a useful tool that could be utilised by the Hawkes Bay Foundation to appeal to the younger demographics but also everyone else with a smart phone. Maybe they could link their website to it, or link it to the Hawkes Bay Foundation Stories.